Accurate Responder Data Critical to Online Seminar Marketing Success

 In Financial Services

Financial advisers and insurance agents are increasingly turning to the internet to boost their business.

Specifically, they are jumping on the online seminar marketing bandwagon.

There are a couple of likely reasons for this:

Just about everyone their age is now online.

It’s also a low-cost way to generate leads and acquire clients.

Booming on the web

According to the J.D. Power U.S. Financial Advisor Satisfaction Study released in July, the average adviser is 55 years old, and about 20% of them are 65 and up.

These professionals have discovered online seminar marketing is an effective means of cultivating prospects – many of whom are, like themselves, members of the Baby Boomer generation.

(Born between 1946 and 1964, the youngest members of this rapidly expanding demographic are currently 55, while the oldest are 73.)

According to an article in Forbes citing research by Google, Baby Boomers today spend more time on the internet than they do watching television. And over 80% of them have at least one social media account.

Meanwhile, Statista, a provider of market and consumer data, determined as of June 2019, Boomers had an average of 4.6 social media accounts, primarily Facebook and LinkedIn.

So much for the idea that older Americans don’t use social media!

Exclusive data

Now you know why growing numbers of advisers and agents are incorporating digital technologies into their business development efforts.

If you are considering a digital campaign for the first time, however, you may wonder what makes one service provider different from another.

It’s the data.

For example, as the original seminar marketing company, LeadingResponse has gathered millions of responder records.

Since 1995, we’ve marketed exclusively to people 55 and up. No one else in the industry has such an extensive database.

We use it to drive responses through Facebook, Instagram and other online platforms and networks.

In fact, we have a designated Facebook representative and direct access to unique targeting options to power your campaigns.

Growth through digital

LeadingResponse offers SeminarConnect® to businesses across a broad spectrum of industries.

This digital marketing package includes:

  • Modeling of look-alike audiences that are pre-qualified financially, created from over four million seminar responders
  • Mobile optimized registration pages incorporating your brand and seminar information
  • Real-time RSVP access via our online platform
  • Choice of using our seminar presentation or developing your own
  • Superior campaign support from start to finish

Better prospects

When you choose LeadingResponse to manage your digital seminar marketing, you can expect us to meet or exceed your seminar registration goals.*

If we don’t, we will issue you a 10% refund on your package or apply a 15% credit on your order toward a future digital seminar campaign.

Contact us today to find out how we can help you take your business to a higher level by harnessing the power of digital marketing.

 

*Terms and conditions apply. Advisor/agent must follow seminar best practices.

 

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