If you aren’t convinced yet that webinars should be part of your marketing strategy, here is a sobering fact: between 20 and 40% of webinar attendees become qualified leads. Plus, attendance and interest in webinars will continue to increase – an 87% increase since 2020. We’ve already discussed how successful webinar marketing can be, but we’ve got one for you if you need a refresher.
Ok, ok, so you know webinar marketing is hugely successful. And its popularity is growing. So how do you make the most of this newfound gold mine? Simple. By setting up ongoing webinars that will continue to bring more motivated, qualified leads right to your door.
Webinar Marketing Strategies Work
There’s a lot of excitement around a new webinar. You spend time planning, organizing, marketing, recording, and executing the webinar. You reach new prospects! Set up a bunch of appointments! It’s a huge success. But now what? Let’s be honest; it was a lot of work. Do you start from scratch and do it all again?
You can. As we all know, webinars are great for connecting with your ideal audience, improving brand awareness, and educating your prospects. But the actual value of webinars is in reaching higher quality leads.
Webinar marketing connects you, face-to-face, at any time of the day, with prospects who want to learn more about what you offer. These are active, motivated leads. Because they come into the webinar interested, they are already warm leads. All you really need to do is convince them.
But again, regularly creating a new webinar is a lot of work, and who has time for that?
Become a Customer Acquisition Magnet
Introducing the idea of an ongoing webinar marketing strategy. What if you created a great, well-received webinar – and continued to market it? Surely not all of your interested prospects were able to attend the first event. People are busy, and sometimes the time just isn’t right.
You can reach even more motivated prospects by promoting the webinar marketing event again – whether as a live event or on-demand. Set more appointments. Increase your ROI. And the best part about ongoing webinar marketing? You reach more prospects without any additional work on your part. How incredible is that?
Imagine spending the time to create a handful of educational, informative, and engaging webinars that are well received by your target audience. By setting these up as ongoing webinars, you can continue to engage and connect with new prospects looking for your services. At all times of the day, in the privacy of their homes. This customer acquisition magnet would be revolutionary for your business.
Here are the 7 Incredible Facts You’ve Been Waiting For
Without further ado! We bring you all the facts about ongoing webinar marketing you need to make the right decision for your business:
1) You will engage with more consumers – and they’ll be highly motivated to do business with you and learn from you.
2) You will educate consumers. And educated consumers are the best consumers!
3) You will increase your brand awareness and improve your business reputation as an industry leader.
4) You will grow your business while saving money, time, and energy. Work smarter, not harder.
5) You will network with other savvy professionals in and around your market.
6) You will promote yourself subtly and help move people down the sales funnel.
7) You will generate new leads – consistently.
Get Started with Ongoing Webinar Marketing
Your business needs cost-effective marketing strategies to increase your bottom line and increase the number of consumers seeking you out. Ongoing webinar marketing is a strategy you can implement and run with incredible results. Learn how LeadingResponse can help you quickly deploy virtual events on a white-labeled platform that allows you to achieve high attendance rates and stress-free promotions.
