ELECTIVE MEDICAL BLOG

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Attract New Regenerative Medical Clients and Sign Up Bigger Cases with Dinner Seminars

As we speak, the global regenerative medical and stem cell therapy market is exploding.

In fact, a Grandview Research report notes over $170 billion will be spent in the United States and overseas by 2020.

Did you know dinner seminars attract large fee-for-service clients to elective medical practices?

Your competitors are using them to capture a share of this red-hot market.

 

Results of elective medical seminars in September and October 2019

 Reno, NV                                 156 RSVPs

 Palm Desert, CA                    111 RSVPs

 St. Petersburg, FL                 70 RSVPs

 Myrtle Beach, SC                  133 RSVPs

 

After 24 years, one million seminars and 22 million attendees, we understand the industry better than anyone.

A highly ethical company will collect the best response data available to create hyper-local campaigns.

After all, you want prospects truly interested in the regenerative medical services you have to offer.

Direct mail in particular is very effective with retirees and pre-retirees. It accounts for a very high percentage of the seminar invitations circulating nationwide.

Locating your clients

We help you identify the best potential patients in your area by age, income and savings.

Once you provide target audience demographics, we mail from 6,500 to 10,000 eye-catching direct mail pieces to the homes of prospective patients living within seven to 12 miles of your practice.

The seminar venue is typically a comfortable neighborhood restaurant with a room seating anywhere from 30 to 50 people.

When scheduling events, we take into consideration traffic in your area and the demographics of your prospects.

This is to ensure attendees can arrive on time, especially if they are working.

We deliver invitations to their mailboxes 10 to 12 days before the event.

When guests call to register, we conduct a brief survey to determine ailment/procedure, interest level, and timeline for treatment.

Meanwhile, we’re promoting your seminar via multiple digital channels.

When recipients of the mailer or viewers of the online ad reach out to reserve seats for the seminar, leads are qualified using your criteria.

Our net attendance typically exceeds 90% per campaign.

All you have to do is speak to your audience.

Even then, you can take advantage of a turnkey presentation.

Expanding your business

Owners of regenerative medical practices working with LeadingResponse are meeting or exceeding their client acquisition goals.

We use targeted and personalized direct marketing, Facebook ads, and customized, pop-up website display banner ads that will be seen by the same people at the same time you’re connecting with them by mail.

Your practice could experience an uptick in revenue from a single dinner seminar.

To learn more or get started, contact national sales consultant John McCloskey at 813.885.8270 or john.mccloskey@leadingresponse.com.

 

 

 

 

 

 

 

 

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Elective Medical Practices Can Thrive by Offering Seminars and Client Payment Options

For nearly 25 years, financial advisors have hosted dinner seminar events to acquire clients.

Now, independent elective medical practices can adopt this successful strategy.

Do you own a regenerative, dental, orthodontic, cosmetic, or similar business?

If so,  elective medical seminars can fill rooms with prospects fitting the profile of your ideal patient.

The original concept

Back in the mid-1990s, our founder approached advisors and insurance agents with a revolutionary idea.

Time and again, he found that people balked at visiting advisors’ offices.

Since that’s the case, he thought, let’s invite them to meet in a neutral setting, like a neighborhood restaurant with a private room.

It would put folks at ease among a group of their peers. And in this comfortable environment, they would be more open to an advisor’s presentation.

Therefore, they would be more likely to schedule a consultation and convert into clients.

Elective medical seminars work

Take a moment to imagine how an elective medical seminar could give your practice a shot in the arm.

The process starts when LeadingResponse creates a personalized invitation to a dinner presentation at an upscale local restaurant.

Once you provide your target audience demographics, we mail eye-catching pieces to the homes of your prospective customers.

When recipients call to reserve their seats for the elective medical seminar, our staff qualifies the leads using the criteria you’ve provided.

(At your request, we can further screen prospects for various ailments.)

All you need to do is show up and tell the audience what you have to offer them.

We give you the option to customize a presentation we’ve developed, or create your own from scratch.

The evolution of seminars

These days, LeadingResponse promotes both direct mail and digital seminar campaigns for our clients.

So why the omni-channel approach?

In a single word, results.

It’s our experience that digital-only marketing leaves out the approximately 40% of potential seminar attendees not using the Internet.

What’s more, direct mail generates higher response and attendance rates than online, social media and newspaper advertising.

Very reliable results

We are so confident in our processes, we guarantee you will be pleased with the results of a single seminar.

If you aren’t, we’ll refund your money or apply it to a future campaign.

LeadingResponse has promoted one million seminars. Over 22 million people have attended them.

You would work closely with John McCloskey, our elective medical consultant, to achieve your lead generation and client acquisition goals.

There’s a good chance your practice could see a lift in revenue from a single elective medical seminar.

Ready to learn more about elective medical practices to boost your company’s bottom line? Call John at 813.885.8270 or email him at john.mccloskey@leadingresponse.com.

Paying for elective procedures

By the way, do you offer your patients financing options?

If not, you could be missing out on a LOT of potential business.

According to PYMTS, a payments industry website, of 50 million Americans who wanted to invest in elective procedures – those that insurance does not cover –  44 percent declined because of the expense. Many simply cannot afford to pay the entire cost up front.

PYMTS further calculated that the value of the market for elective cosmetic procedures would increase by over $18 billion if people who wanted these treatments were offered payment plans.

It’s something to think about.

 

 

 

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