Workers’ Compensation Lawyer Search Trends in 2019

Note: this is an update to a blog originally published in 2017.

We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now.

The popularity of this phrase has waxed and waned over the 30-day period ending Dec. 11.

According to Google Trends, it peaked on Nov. 19, Nov. 22 and Dec. 6.

But the year’s not over, so it could spike again.

In the meantime, here are some other statistics that reveal how people look for attorneys practicing state and federal workers’ compensation law.

Interpreting online search data

First, it is helpful to understand which search terms people use to find workers compensation lawyer (WC) representation.

Google Trends delivers the most popular search queries for the WC industry and assigns them a score.

  • The most common search term is scored at 100
  • A 50 score indicates that half as many people use that specific search query
  • Anything with a score of 5 or less likely won’t show up in Google Trends 

As you’ll see, looking at related search terms provides plenty of useful information about potential workers’ comp lawyer leads.

In an examination of  “workers compensation” searches, we found “workers comp attorney” scores a 100, while “workers compensation attorney near me” scores a 34 and “federal workers compensation attorney” scores a 31.

Additionally, we were curious if “workers compensation lawyer” outperformed “workers compensation attorney” or the other way around.

Turns out more people used the word attorney than lawyer.

Furthermore, the volume of WC searches with “attorney” were highest in Kansas, California, Nebraska, New York and Pennsylvania.

Those with “lawyer” were highest in South Carolina, New York, Connecticut, Pennsylvania and in a tie for fifth place, California and Maryland.

Why local search terms matter

A person seeking legal representation is looking for someone near them.

That’s because the vast majority of attorneys are only licensed in their home state.

They do not have jurisdiction in other states, except for mass tort cases.

Even if they don’t think about it, potential clients want to find an experienced WC lawyer locally.

This is why when people do not add their city’s name to their searches, Google automatically highlights nearby businesses.

Legal client acquisition marketing

Ready to improve your online marketing results and drive down client acquisition costs?

Most competitive law firms outsource this important function so they can concentrate on serving clients.

LeadingResponse provides pre-qualified, pre-screened workers’ compensation lawyer leads in your area.

In fact, we deliver over one million leads to law firms annually. Our digital marketing channels include:

  • Social media
  • Search Engine Optimization (SEO)
  • Email campaigns
  • Branded websites with well-researched, timely, and unique content

Value added services

We offer additional optimization tools and client support on an as-needed basis such as our free Lead Management System (LMS) software, allowing you to monitor lead intake in real-time.

What’s more, law firms eager to ramp up lead intake or quickly grow can incorporate our U.S.-based call center for a nominal fee.

Typically, clients taking advantage of these value-added services achieve higher retention and conversion rates.

Call us today at 800-217-9741 to discover how we can boost your practice.


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Is the Social Security Disability Insurance Benefits Program Running Out of Money?

No, and the disabled need legal advocates more than ever.


If you’re an attorney handling Social Security Disability Insurance cases, you may know October is National Disability Employment Awareness Month.

It’s when the U.S. Dept. of Labor recognizes the contributions of disabled workers and educates the public about them.

The origins of NDEAM date back to World War II, when troops with disabilities returned home.

To help service members re-integrate, Congress designated the first week of October as, “National Employ the Physically Handicapped Week.”

Introducing Social Security Disability Insurance

Over the next several years, government officials would introduce other initiatives encouraging employers to hire disabled Americans.

These efforts proved somewhat successful. However, many disabled people struggled to meet their basic financial needs.

To address this problem, Congress created the SSDI and Supplemental Security Income (SSI) programs in 1956.

Amendments introduced two years later extended the benefits to dependents of disabled workers.

Meanwhile, awareness was spreading that disabilities come in many different forms; and in 1962, the organizers of National Employ the Physically Handicapped Week dropped “physically” from the name.

Who collects Social Security Disability Insurance?

Today, someone is considered disabled by the Social Security Administration if they cannot perform “substantial” work due to a medical condition expected to last at least a year, or that will result in their death.

Critics of SSDI say the program is in deep trouble.

In March, the Heritage Foundation, a conservative think tank, released a report, 16 Reforms to Improve the Solvency and Integrity of Social Security Disability Insurance. It began with this blunt assessment:  “The SSDI program is functionally and financially broken.”

Calls for SSDI reform

At first, Social Security Disability Insurance cost taxpayers 0.5% of their paychecks, according to the report.

That amount has more than tripled to 1.8% and it cannot fully fund the program. As a result, over the past three years, Congress has re-allocated $150 billion from Social Security retirement to SSDI.

The report identifies several issues, including:

  • Wait times approaching 600 days
  • Benefit denials for individuals with readily apparent disabilities
  • Nearly 50% of benefits awarded for non-medical factors
  • Program fraud and abuse

It recommends placing an emphasis on poverty prevention, recovery over dependence, and system integrity, all to preserve benefits for those who truly need them.

Other viewpoints on SSDI

Meanwhile, the National Organization of Social Security Claimants’ Representatives (NOSSCR), an industry trade association of non-attorney and attorney advocates, believes Social Security program stability should become a national priority.

“By keeping this program strong for people who have paid into the system, it prevents serious burdens such as homelessness brought on by foreclosures, evictions and bankruptcies,” the NOSSCR website states.

Social Security, it says, “is vital to the economic security of American workers and their families.”

NOSSCR supports re-allocating payroll taxes to the disability trust fund to reduce the shortfall.

Once that’s done, the association feels the next step is improving the disability determination and adjudication process to maintain the fund for current and future generations.

Is time running out?

In a recent article, Barron’s notes that Social Security benefits will exceed the program’s costs beginning in 2020.

The author further estimates the $2.9 trillion reserve fund will run out in 2035 – one year later than projected by the authors of the Heritage Foundation report.

Meanwhile, several organizations are urging lawmakers to strengthen the SSDI program. It is currently relied upon by 8.7 million disabled Americans and their families.

According to the SSA, one in four people who are 20 years old today will become disabled by the time they turn 67.

Attorneys are needed

NOSSCR notes that two-thirds of initial SSDI claims are denied.

As long as this holds true, they say, advocates perform a valuable service representing consumers navigating this complex system.

The first thing the association advises a claimant to do if their initial application is denied, is to file an appeal.

About 50% of those who go to a hearing win their appeal.

Close to 90% have representation at their hearing.

There are people right now typing away on their computer keyboards and tapping their phone screens, hoping to find an attorney who can help them obtain SSDI benefits.

If you are interested in growing your Social Security Disability Insurance practice, LeadingResponse can help you attract new clients and build your practice. Contact us to learn more.


There’s a Brief Window to Find Auto Injury Leads That Will Convert Into Clients

According to the National Safety Council, about 4.5 million people were seriously injured in vehicle crashes in 2018.

Those hurt in car, truck or motorcycle accidents have a limited amount of time to seek compensation in the courts.

By the same token, attorneys who take these cases have a brief window of opportunity to obtain clients.

Factors that make auto injury leads time-sensitive include:

  • The statute of limitations in the state where the accident occurred
  • The need to recover valuable evidence in the case
  • The importance of contacting accident witnesses

Finding potential clients

Over the years, you have no doubt seen plenty of television commercials for personal injury law firms.

(Depending on where you live, it’s pretty much impossible to avoid them.)

While consumers may be wary of TV ads, they are increasingly turning to the Internet to explore their legal options.

In a recent LeadingResponse article about auto injury leads, we analyzed the search terms used by crash victims when researching attorneys.

Because when you know what a prospective client is looking for, you can tailor a campaign to them.

Qualifying auto injury leads

LeadingResponse follows a four-step process to maximize the return on investment for an auto injury lead generation campaign.

First, we employ multiple online platforms to engage consumers looking for an auto accident or personal injury attorney in your market.

Next, we minimize the competition by limiting the number of clients who can buy our exclusive leads.

Then we exclude those who already have an attorney, don’t meet your criteria, or do not pass our quality control standards.

After that, we deliver the leads to you by email, via our lead management system, or through your firm’s CRM.

Lastly, we share qualified lead contact information with our call center.

There, a representative trained in personal injury cases calls the prospect and works to convert them.

Growing auto injury claims

In closing, individuals typically must move quickly to seek legal remedies following a vehicle accident.

Since auto accident leads have a short shelf life, attorneys who want them must also act fast.

Of course, you can manage your auto accident lead generation yourself. But wouldn’t you rather spend your time building your practice?

LeadingResponse delivers over one million pre-qualified leads to clients each year.

Our digital marketing team will track campaign metrics and adjust tactics to ensure we generate only top-quality leads.

And LeadingResponse data shows our automobile accident leads convert at a rate of over 50%.

If your firm is small or you have never purchased leads before, our Lead Connect system is an ideal place to start.

Get in touch today to discover how our attorney marketing solutions can help grow your business.



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