Note: this is an update to a blog originally published in 2017.
We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now.
The popularity of this phrase has waxed and waned over the 30-day period ending Dec. 11.
According to Google Trends, it peaked on Nov. 19, Nov. 22 and Dec. 6.
But the year’s not over, so it could spike again.
In the meantime, here are some other statistics that reveal how people look for attorneys practicing state and federal workers’ compensation law.
Interpreting online search data
First, it is helpful to understand which search terms people use to find workers compensation lawyer (WC) representation.
Google Trends delivers the most popular search queries for the WC industry and assigns them a score.
- The most common search term is scored at 100
- A 50 score indicates that half as many people use that specific search query
- Anything with a score of 5 or less likely won’t show up in Google Trends
As you’ll see, looking at related search terms provides plenty of useful information about potential workers’ comp lawyer leads.
In an examination of “workers compensation” searches, we found “workers comp attorney” scores a 100, while “workers compensation attorney near me” scores a 34 and “federal workers compensation attorney” scores a 31.
Additionally, we were curious if “workers compensation lawyer” outperformed “workers compensation attorney” or the other way around.
Turns out more people used the word attorney than lawyer.
Furthermore, the volume of WC searches with “attorney” were highest in Kansas, California, Nebraska, New York and Pennsylvania.
Those with “lawyer” were highest in South Carolina, New York, Connecticut, Pennsylvania and in a tie for fifth place, California and Maryland.
Why local search terms matter
A person seeking legal representation is looking for someone near them.
That’s because the vast majority of attorneys are only licensed in their home state.
They do not have jurisdiction in other states, except for mass tort cases.
Even if they don’t think about it, potential clients want to find an experienced WC lawyer locally.
This is why when people do not add their city’s name to their searches, Google automatically highlights nearby businesses.
Legal client acquisition marketing
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Most competitive law firms outsource this important function so they can concentrate on serving clients.
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In fact, we deliver over one million leads to law firms annually. Our digital marketing channels include:
- Social media
- Search Engine Optimization (SEO)
- Email campaigns
- Branded websites with well-researched, timely, and unique content
Value added services
We offer additional optimization tools and client support on an as-needed basis such as our free Lead Management System (LMS) software, allowing you to monitor lead intake in real-time.
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Typically, clients taking advantage of these value-added services achieve higher retention and conversion rates.
Call us today at 800-217-9741 to discover how we can boost your practice.