LEGAL SERVICES BLOG

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HOW MOST LEADS SEARCH FOR A CAR ACCIDENT LAWYER ONLINE

If you’re a car accident lawyer targeting potential clients online, you need to know what words your prospects use in online search engines when they’re looking for someone like you. That’s partly because Google restricts certain advertising terms and targeting methods commonly used when promoting legal services online. But another reason to dig deeper comes from understanding user intent. What’s your ideal prospect typing into that search box? How many potential clients are you missing because your ad copy doesn’t match what they typed into Google? Let’s explore how to use this info to your firm’s advantage below!

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XARELTO SETTLEMENT AGREEMENT SPARKS NEW INTEREST IN MASS TORT LEADS

Mass tort is a notoriously lucrative legal market, but it’s also hard to break into for many firms. That’s why Bayer and Johnson & Johnson’s recent Xarelto settlement agreement is great news for anyone exploring this practice area. With $775 million in guaranteed payouts on the table, there’s little risk involved in testing this one out. But could this agreement snowball into additional tort payouts all year long? We certainly think so — and we’ll explain why below.

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Using Debt Relief Search Data to Target Potential Clients Online

Google Trends shows “debt relief” is both a popular search term and topic right now. Today, we’ll explain how you can use this info to grow your debt-related business. We’ll also examine how machine learning can cut average AdWords cost for finance-related terms almost in half. Learn where people are most interested in debt relief services and other tips to make your online marketing more effective. (more…)

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Are Negative SEO Tactics Hurting Your Business?

If you generate leads from people who visit your company’s website, you’re probably familiar with SEO — which stands for Search Engine Optimization. The problem is, the SEO tactics that work today won’t work tomorrow (and vice versa). In fact, SEO efforts that worked well as recently as 2015 may prove completely ineffective in 2019. For example, do you know how negative SEO tactics or unintentional mistakes may hurt your business? If not, it’s time to learn. (more…)

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Does Your Firm Have a Marketing Automation Strategy?

When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your marketing automation strategy. That’s right: Just set it and forget it! Then, let innovative software do all those boring, time-intensive marketing tasks for you… Heck, you can even put them to work while you sleep. (more…)

What Lead Nurturing Is, and Why It Matters for Growing Clientele

If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any prospect becomes your signed client. Lead nurturing means offering prospects things they value and education about your services until they’re ready to convert into signed cases. (more…)

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Law Firm Marketing Trends to Watch for 2019

What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because their business development efforts aren’t effective. Bigger practices may waste time on the wrong activities, or over-spend on traditional law firm marketing (like TV and radio spots). If this sounds familiar, keep reading… (more…)

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10 Digital Marketing Terms & Tools for Growing Your Firm’s Clientele

The tools of the marketing trade evolve quickly — particularly when it comes to selling your services online. Today, there’s no faster, easier or more cost-efficient way to connect with potential clients than through the internet. First, you must learn which tools will best help you do that — and the lingo that goes along with them. Understanding what certain digital marketing terms mean helps you quickly find and test various online advertising tools for your firm. They’ll also help you track, interpret and improve your campaign’s results over time. (more…)

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