Harness the Power of Intelligent Data to Make Smarter Business Decisions

Data AnalysisLeadingResponse uses reporting and analytics to maximize campaign effectiveness. We are a data-centered performance marketing company with the ability to turn data into action to increase response immediately. From our exclusive database of 17 million prospects to our internal team of data analysts, our results-driven strategy ensures the highest quality campaigns and highest return on investment for our clients. We don’t just generate leads; we track performance from initial targeting to setting the appointment.

Campaign Analysis

Our powerful reporting and analytics offerings are driven by rich customer and campaign insight, enabling our internal staff and clients to optimize every step of the client acquisition funnel. We work closely with our clients to make sure their investment with us is performing at the levels they expect. We achieve this by using proprietary and third party technology to ensure all campaigns are capturing quality, engaged prospects within the target demographics and verification criteria our partners desire.

Our clients also have access to our proprietary lead workflow software, The Lead Management System (LMS). With the Lead Management System you can track lead performance and demographics from all of your marketing channels, including online leads provided by LeadingResponse, third-party online lead providers, radio, television, direct mail, and more. And because it’s web-based, you’ll always have access to your data when you are on-the-go, without having to download and install any software.

List Procurement

We partner with some of the largest and most respected data and list providers in the industry, enabling us to pinpoint the most accurate direct marketing information available today. We manage hundreds of millions of records a year for client direct marketing campaigns. This volume allows us to provide a level of service and knowledge base that no other marketing company can match. Our team of data experts draws from a broad range of selection criteria to deliver a target audience tailored for your campaign’s messaging.

Data Modeling

Coupled with our proprietary data modeling programs like Power Stats, Member Stats ResponsePoint and Data Snapshot, LeadingResponse has the type of insight you need to find prospects who are ready, willing, and able to make a purchase decision.

Data Integration

The need for integrating data can stem from many different events in your business, including acquisitions, data warehousing efforts, system migrations and consolidation of data systems. LeadingResponse can take the worry out of finding a cost effective and efficient way to compile and integrate your data. Our innovative solutions feature industry-leading technology with no licenses, term contracts and are guaranteed to be defect free. Our team of integration experts will evaluate your needs and provide you with recommended solutions that encompass the complete process from implementation through results.

Imagine how full data visibility can change your business. Reach out to us today to start building your strategy.

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