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10 Digital Marketing Terms & Tools for Growing Your Firm’s Clientele

The tools of the marketing trade evolve quickly — particularly when it comes to selling your services online. Today, there’s no faster, easier or more cost-efficient way to connect with potential clients than through the internet. First, you must learn which tools will best help you do that — and the lingo that goes along with them. Understanding what certain digital marketing terms mean helps you quickly find and test various online advertising tools for your firm. They’ll also help you track, interpret and improve your campaign’s results over time. (more…)

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4 Administrative Tasks You Hate and How to Outsource Them

Small firms and solo attorneys face many challenges in today’s legal market — especially when it comes to acquiring new clients. According to the 2017 Thomson Reuters small law firms survey, 70% said they spend too much time on administrative tasks. Despite this, 81% of respondents also said they won’t do anything to address the problem. This is unfortunate, because time-consuming administrative tasks are cutting into time spent with clients and limiting your firm’s revenue growth. (more…)

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How to Convert Leads Into Clients, According to Science

Wish there was a scientific formula that explained how to convert leads into actual paying clients? Good news: there is! The catch is this: it’s not just one specific process. In fact, there are several scientifically sound techniques showing how to convert leads consistently. Below, we’ll explain how to convert your most valuable leads into clients on a regular basis and grow your business. (more…)

Roundup Verdict Orders Monsanto to Pay Cancer Patient $289 Million

On Friday, August 10, a California jury awarded a former school groundskeeper with terminal cancer $289 million in damages. Jurors found Monsanto, the company that manufactures Roundup weed killer, liable for plaintiff Dewayne Johnson’s terminal illness. Johnson’s is the first case to go to trial against the powerful multi-national, with at least 800 cases still pending. (more…)

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Will Facebook Ad Policy Changes Impact Lawyers?

Facebook ad policy updates announced this year aim to make electoral campaigns and political advertising more transparent. The latest Facebook ad policy updates also mentioned “issue ads” — but what, exactly, are they? While most believe the new policy applies specifically to political posts and pages, we’ve noticed its reach goes beyond that. The new Facebook ad policy requires political content disclaimers on ads that mention government-related topics (like Social Security or taxes). Other issues that could get flagged under this policy category include immigration or LGBTQ rights. (more…)

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Ovarian Cancer Plaintiffs Win Historic $4.69 Billion In Damages

On July 12, a Missouri jury ordered Johnson & Johnson to pay 22 ovarian cancer plaintiffs $4.69 billion in damages. This landmark St. Louis jury ruling against the talcum powder distributor is the largest ovarian cancer verdict awarded to date. Each plaintiff won $25 million in compensatory damages and at least $165 million in punitive damages. The payout for all plaintiffs in this case totals $550 million in actual and $4.14 billion in punitive damages.  (more…)

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